GNH Advocacy and Outreach Programme


One of the main mandates of the GNHCB is to ensure that the values of GNH are understood at all levels by all citizens of Bhutan and others who wish to understand the concept. In this regard, the advocacy and outreach activities will target the younger population. This will be led by the GNHCB in collaboration with relevant stakeholders. The activity is aimed to take place in all 20 dzongkhags.

Target audience:

Higher education students;

Registered youth groups;

Youth leaders;

Youth in minority groups;

Recovering/rehabilitated youth groups


1. GNH orientation sessions

2. Promotion of Drilam Namzha

3. Spiritual guidance sessions including meditation and mindfulness

4. Creation and distribution of advocacy products and tools

5. GNH Commitment project in respective groups

6. Gain youth perspective of GNH and values for project development

The main purpose of the advocacy and outreach activity is to:

Ensure that young Bhutanese in every group/community is aware of GNH values and principles

A small activity/project is initiated as a GNH commitment

In August 2018, the GNHCB started its first ever GNH Advocacy and Outreach Programme in various schools, colleges and technical institutions of the nation. Scaling the Bhutanese Himalayan mountains involving difficult drives over the rugged and narrow terrains and long and winding roads of over 1500 kilometers, the GNHCB team valiantly overcame all obstacles to reach out to those students with the message of wellbeing and happiness.  . 

The first visit covered :


Principals, teachers and students expressed their appreciation for the initiative taken by GNHCB. They said they were able to learn a lot more about GNH and were happy to know that there were many opportunities to participate in GNHCB programmes. 

A rewarding outcome was the establishment of GNH Clubs in those institutions. 

“We are very inspired by this Advocacy programme. We all hear about GNH, but today we were able to gain insightful and deeper knowledge and decipher the intricate meaning of GNH, which is the development of ourselves mainly through contentment and value system taught to us by Their Majesties. Programmes such as these are very helpful to youth and adults alike.”

-Sharon Tshomo Bhattarai, student, Phuentsholing Higher Secondary School

“This advocacy is very important, especially now that this philosophy has been accepted throughout the world and an increasing number of people are trying to embrace GNH. Our youth need to understand the alternative path of development for nation building. It becomes important and pertinent for all of us to make our young people understand what GNH is and what it means to a small nation like Bhutan.”

-Mr. Tshering Wangdi, President of Sherubtse College

In 2019 the second phase GNH Advocacy and Outreach Programme  started in May 2019. Targeting Gasa and Punakha as the first visit the team covered 10 schools and from the mid of August till September, the team visited 5 Dzongkhags (Bumthang, Trongsa, Zhemgang, Gelephu and Sarpang) covering 16 schools. The advocacy for 2019 ended in Phuntsholing, Gedu and Chhukha covering 11 schools. Over all 37 High and Middle secondary schools were visited including Technical Training institute in Punakha, reaching around 1000 plus students.

In october 2019: the fourth GNH Advocacy Programme was conducted in the Chukha Dzongkhag. Covering 11 schools and institutions. The programme was also attended by teachers and lectures from the respective education institute.



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GNH Centre Bhutan

Opposite DGPC Head OfficeThori Lam, Lower Changangkha

+975 2 332275


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