A Development Philosophy

“Gross National Happiness is more important than Gross Domestic Product”

– His Majesty Jigme Singye Wangchuck, 4th King of Bhutan

GNH is a unique approach to development, which originated in Bhutan. It aims to strike a balance between material and non-material values, prioritizing the happiness and well-being of humans and all life. The objective of GNH is to achieve a balanced and sustainable form of development which encompasses a range of domains each of which makes a vital contribution to our happiness This approach aims to balance modernity with tradition, material with spiritual, and economic with social, all within the broader context of ecological conservation.